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OVERVIEW
01
Google pixel 7
The team was rewriting the rules of smartphone launches with the Google Pixel 7 & 7 Pro, with minimalist print ads and a hilarious set of ads that take the Pixel's features a bit too literally.
Meanwhile, I was overseeing the full-throttle execution of the social leg.
You could say the brief was 'have fun with trending audios' cause that's exactly what happened 😏
02
MILK BIKIS SOCIAL
Being the art lead on Britannia Milk Bikis for nearly 1.5 years comes with its own perk -
an understanding of upping the social game with daily content & campaign-specific comms.
We aimed at targeting the community of Tamil Nadu with regional & cultural content,
playing on trending audios, Milk Bikis routines and insights as consumers of the brand.
Once we started personification of the Milk Bikis biscuits, this quickly became a format to experiment with across topical & regular content.
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