top of page
MBK-Classic.png

MILK BIKIS CLASSIC
FLASHBACK PACK | NICKNAMES
Product Creation, Packaging, Social Amp

MBKCN Top

Tamil Nadu's Love
for Milk Bikis Classic

We reimagined the role of the Britannia Milk Bikis Classic pack for South India, as the way activate the ‘Milk Bikis’ nostalgia across 80s kids, helping parents bond with their children actively through Classic & use those positive associations at a brand level to trigger love and sales for the regular pack as well.

Remember your school memories? College memories?
City memories growing up? You do but your child doesn’t.
And giving them a “gyaan” session won’t solve it!

How do we talk about our past?
How do we get our children to be interested in their past?
Enter Milk Bikis Classic to bridge this gap.
A biscuit that has your childhood names on it - Peter, Naradhar, Ushaar, Pazham. Every pack lets you take a trip down memory lane and allows you to share your story with your child!

22-00177-005_Bri_Mil_Na_Pna_Wra-Wra_115g_AW_1_P 83_RP_2_FOP.jpg
teachsharewin.jpg
Frame02.png
Frame03.png

Teaser
Print

LAUNCH
Print

HOW TO PARTICIPATE

SOCIAL AMPLIFICATION

Creating a visual language on social for Milk Bikis Classic via the Nicknames Campaign:

LaunchGrid01.png
LaunchGrid02.png
LaunchGrid03.png

CASE FILM

the team

ART:
Radhika Subramanian
Samyu Murali
Krishnapriya U

COPY:
PG Aditya
Team Musingly

BUSINESS:
Balaji Padmanabhan

TECH PARTNER:
Varun Khiatani

bottom of page