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AUDI INDIA
Audi q2 #runthecity
Creative Direction, Illustrations | Instagram AR Filter

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THE AUDI Q2 IN
delhi
Potholes & Police cones

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THE AUDI Q2 IN
mumbai
Hand-carts & potholes

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THE AUDI Q2 IN
bangalore
Barricades & potholes

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ROADS OF INDIA

Potholes, barricades, uneven grates, hand carts... these are some of the most common road-blocks across the roads of India. So obviously those would have to be added to our filter for the most authentic test-drive experience.

Launch of the audi q2

Imagine launching a luxury car like the Audi Q2 in the middle of a pandemic! ​While Indians were taken over with TikTok challenges and trending IG reels, we snuck in a gamified Audi Q2 test drive onto their phones.

CITIES TO DRIVE IN:

Our test-drivers:

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Watch the case film:

the team

COPY:
Deep Chhabria
Heemuhn Major

ART:
Radhika Subramanian

SERVICING:
Shaily Parmar

PRODUCTION:
Alive Now

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