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OVERVIEW
RED BULL INDIA
OTHER kit & merch design 2021-22
Creative Direction, Illustrations, Packaging Design, Merchandise Design
RBKitsTop
01
the red edition kit
For the launch of the watermelon flavoured Red Bull Red Edition Can, we were tasked with recreating the iconic turn-around mechanism adopted by pencil box makers in the late 2000s.
The kit would reveal Red Bull has a new edition in town.
The hemispheres of the kit twist around to change from the original Red Bull can key visual to the Red Edition key visual.
Images of the final kit coming soon.
the team
COPY:
Khushali Bhansali
ART:
Radhika Subramanian
SERVICING:
Gauravi Thakkar
02
redbull.com in hindi
RedBull.com is a platform where one can find inspiring stories about professionals who excel in the fields of gaming, cricket, motorsports, fitness, music & dance.
In November of 2021, the articles on the website was readable in India’s most widely spoken language - Hindi - we were tasked with creating a premium kit design for the Red Bull athletes, along with a merchandise that they could interact with.
As merchandise inside the kit to announce Red Bull’s Hindi avatar, we designed a jigsaw puzzle set of 25 pieces that act as Red Bull’s Hindi glossary.
The puzzle features 21 words across the 5 categories of Red Bull, along with quirky illustrations that bring the whole puzzle together.
On the flip side of the same 25-piece puzzle, we will have one line descriptors of all the hindi words mentioned in the front.
front
CUSTOMIZED ART WITH HINDI TERMS
back
MEANINGS OF THE WORDS
Red Bull Sport athletes K L Rahul and Smriti Mandana teased the launch of the website on Red Bull India's stories.
Red Bull Sport athletes Smriti Mandana and Riyan Parag tried their Hindi Skills while solving the puzzle:
the team
COPY:
Khushali Bhansali
ART:
Radhika Subramanian
SERVICING:
Gauravi Thakkar
03
the purple edition kit
The Açaí Berry favoured Purple Edition can launched in time for the 2021 festive season. We brought the party home with a really fun box which when shut, has the Açaí Berry Key Visual on top. Once you open it, you see two Açaí Berry cans placed in the box with reflective paper lined on the sides of the box turning the kit into a par-tay!
the team
COPY:
Khushali Bhansali
ART:
Radhika Subramanian
SERVICING:
Bhavna Singh
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