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OVERVIEW
CARATLANE
THE WORST GIFTER 2021
Creative Direction | Social Films, Prints & Sustenance
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In April of 2021, CaratLane identified gifting as a space they wanted to champion their line of jewellery as beautiful designs that can be worn everyday, while gifted on a special occasion.
Gifted on a special day,
made special every day.
Since the beginning of time, men have been... how do we put this lightly... the worst at giving gifts. Who better to save the day than one of India's largest gifting platforms: CaratLane.
WorstGifterTop
The Main Film:
The 3 USP Films:
USP FILM 01
easy exchange &
15 day money back
USP FILM 02
how to shop
on video call
USP FILM 03
delivery in
28 hours
> the Visual identity
CaratLane's logo stands out without
An insignia that can be recognized
>on SOCIAL MEDIA
Translating the visual identity of the Gifting Campaign onto social media & jewellery shots
~ Part II ~
The PSA Leg
When they saw our films, the internet came alive sharing the worst gifts that they had received:
An overwhelming number of 'worst gift' stories got us thinking about pushing 'The Worst Gifter' campaign one step further with a PSA film:
The PSA Film:
And created a masterclass in gifting with content creators:
THE RESULTS:
VIEWS ON FACEBOOK
1.4M
IMPRESSIONS
211M
REACH
156M
VIEWS ON YOUTUBE
3M+
MENTIONS
875
the team
ART:
Shelton D'souza
Radhika Subramanian
COPY:
Deep Chhabria
Aggremma Sethi
Khushali Bhansali
Rohan Mathew
SERVICING:
Waebhav Yadav
Richa Priyadarshini
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