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BRITANNIA
1947% more history
Creative Direction, Generative AI, Digital Promotions
+ Journalism & Scripting

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In today’s era of commercialisation when days like Independence Day have been reduced to a mega sales event, we chose to break the mould instead, by providing a billion Indian households with '1947% more history’.

Simply visit www.Britannia1947more.com
through your phone and you can witness history come alive through the unheard stories and anecdotes from five
nonagenarians from across the country:
Shrimati Leela tai, Lt. Asha Sahay,
Lt. R Madhavan, Lakshmi Krishnan Agvl.
& Shri Gour Hari Das.

These are tales of our last living freedom fighters whose actions as 12, 14 or 16 year olds, ultimately helped India gain independence from the British Raj.

This campaign captures the essence of Britannia’s commitment to India’s collective history, society, and our rich heritage.

PROMO FILM

The digital film we curated with the Rooted team uses Generative AI technology to portray rich visuals of the freedom movement and recreate the younger profiles of the 5 protagonist freedom fighters. This aired on Republic TV & R.Bharat for the Independence week.

ON SOCIAL MEDIA

THE PRESS

In partnertship with Brut India, we not only spread the word about www.britannia1947more.com,
but also got to share a peek into the process that went into bringing this to life:

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the team

COPY:
Binaifer Dulani
Sandipan Deb

DESIGN:
Radhika Subramanian
Karthik Nambiar
Samyu Murali
Aabhaas Shrestha

BUSINESS:
Balaji Padmanabhan
Yash Dugar

PARTNERS:
Rooted Films
BRUT India
Pixel Party

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