top of page
OVERVIEW
YOUTUBE INDIA
#15Yearsofyoutube
Creative Direction, Illustration, Tech | AR Experience + O&O Content
A meticulously crafted design language by Boomranng Studio became the base to work with - once the fan comments poured in mentioning their favourite creators, we began creating illustrations in the style set by Boomranng.
15 fan-favourite YouTube India creators were filtered, illustrated, animated and turned into 'clusters', which then went up on the AR experience as sprite sheets.
If you’re thinking ‘Damn, that’s one HEAVY AR experience 😲’ - you’d be surprised by how lite the final experience ended up being - we intentionally explored lighter formats for an optimised experience that can run smoothly across all phones.
When the YouTube India team approached us with a
little did we know it would culminate into crafting an immersive AR experience that's by the fans, for the fans.
"It's been 15 years
of youtube in india!"
THE PROCESS
Here's a quick look at the kind of visualisation we did to figure how the clusters should be placed - you can imagine the work that went into putting this together, in an almost jigsawpuzzle-ish way 😅:
THE AR EXPERIENCE
ON IG BROWSER
The best part however, was the fact that the experience surpassed all of our expectations on the first day itself 🥳
Check out the experience here on any mobile device: https://superfanchallenge.web-dimension.com/
The tech execution, immersive illustrations and a solid O&O plan featuring content pieces like all 15 creators inviting their fans to tag them, fun scrappy yet organic reels to keep the conversation going well past the launch week of the AR experience.
O&O CONTENT:
Conceptualised and shot in-house
the team
ART:
Radhika Subramanian
Amit Nair
Shagun Chopra
Simarpreet Kaur
TECH:
Pixel Party
COPY:
Manal Doshi
Abhishek Anand
BUSINESS:
Nasreen Talukdar
Krisha Kakkad
Priyanka Borah
bottom of page