Think about the word ‘Protection’. ‘Care’. ‘Assurance’. What are the things to that come to your head? Is it Sunny Deol ripping up a hand-pump to fight for his love? Or Shahrukh Khan running to his daughter’s summer camp when he finds out she’s unwell? Or Salman Khan saying “Ek baar jo maine commitment kar di, toh main apne aap ki bhi nahi sunta.”

Our minds make instant associations to movies and things in popular culture and we relate to these the situations the most. So, we wanted to bring in these very strong, iconic associations to the world of Onsitego - get people to feel secure, assured and safe about their devices in a Bollywood way - but with an Onsitego spin.